This reading was very
interesting. What had me thinking when reading the first few pages was when he
said that the designer
is focused largely on “how” instead of “Why”. Sometimes I think to myself that today
most designers are used as tools to convey a message to an audience or target
market. In a field that is
constantly changing the designer is forced to be versatile in order to keep up
with his or her profession. We have to keep up with the latest software and
technology in order for the product to be more effective in communicating with
the world.